Blog Post 2: What Your Age Says About You

First off, a quick explanation of the Generation Divisions:

Most recently recognized is the generation called the Millennials. This division includes all people born since the beginning of 1995, myself included. 

Before my generation came Generation Y, made up of everyone born between 1977 and 1994.

Before Generation Y came Generation X. Generation X includes everyone born between 1965 and 1976.

And finally, the eldest generation recognized today, the Baby Boomers. The Baby Boomers are those born between 1946 and 1964. 

Each generation is different, obviously. One huge difference between them all is their age and which stage of life they are in. For example, the Baby Boomers are all either retired or reaching retirement and have a clear, defined set of values and beliefs while the Millennials are still defining the values and beliefs most important to them.

Starting with the Baby Boomers, let’s explore the characteristics of each generation. The Baby Boomers are the wealthiest of all generations. Concerns for this group include what they’ll do once they’re retired, staying healthy and having a good physical appearance, as well as banking and in some cases, budgeting.

Generation X is different than the Baby Boomers in many ways. For one, there are far fewer people in this division than the previous one. These people also have less money than the Baby Boomers. Generation X appears to strive for a well-rounded lifestyle, valuing things such as independence, family, and not spending large amounts of money.

Many of the values changed for Generation Y. For example, the focus on and understanding of caring for our planet and environment has become increasingly important. This generation is also very concerned with personal experiences. Members of this generation are often described as optimistic and ambitious, as well as tech savvy.

The Millennial, the youngest and newest generation, has great potential in today’s world.  Because it’s a new division, their values and interests are far from set in stone. However, their concern with the environment and making the world a better place is very distinct and is likely to stay with them as a defining aspect.

Although there will always be some variation and no generation is easily defined, this overview gives us all a pretty good look at what our age says about us. These traits are used by many people such as Marketers and Developers. Developers take into account our behaviors in the past, as well as, our interests and what matters to us when creating new products and services. Marketers benefit from having this information because they can use it to target a certain generation by using different marketing approaches and focusing on different aspects the product or service has to offer.

Millennial

Generation Y

Generation X

Baby Boomers