A marketing technique that we are all aware of is Celebrity
Endorsement. Some of the companies most well known for this include Nike and
Gatorade but it’s an incredibly popular technique used by tons of companies in
different markets.
Why do companies pay celebrities to endorse their products?
Celebrities help to make ads memorable. When viewers can
place a name with an ad, they're more likely to remember the ad.
Along with being memorable, the famous faces can help the
ads to stand out.
By using a celebrity, companies can make their products look
prestigious. If it’s good enough for a celebrity, it must be good.
By adding a celebrity to an ad, a company might be able to
reach a new audience. For example, a sports fan may see an athlete on an advertisement
and become more interested in the product he or she is endorsing.
Some celebrity endorsement examples:
Derek Jeter has endorsed many products over the years. He is an incredibly well-known athlete who many people look up to and respect.
Gillette, Gatorade, David
Michael Jordan has been a celebrity endorsement used by Nike for many years. As most of us are aware, his brand Air Jordan, is part of Nike. Jordan has also appeared in many other companies ads including Wheaties and Coca Cola.
Other Examples:
Jennifer Aniston, Smart Water
Brad Pitt, Chanel
Jessica Biel, Revlon
No comments:
Post a Comment